Hello, I'm Maria F.
I’m a strategic finance executive with deep experience across SaaS, FinTech, AI, eCommerce & Marketplaces, and EdTech, known for building high-performing finance teams and guiding companies through critical inflection points — from early-stage scaling to mature growth and M&A. My core strength is versatility: I’ve built finance and accounting functions from the ground up for early-stage startups and led corporate finance strategy—including M&A, fundraising, and board/investor reporting—for later-stage, VC-backed, and private companies. I partner closely with CEOs and leadership teams to deliver data-driven insights that power confident decision-making and sustained growth. I bring a full-stack finance toolkit: Financial Planning & Analysis (FP&A), GTM Finance, Cash Flow Management, Budgeting & Forecasting, Business Model Development, KPI Dashboards, Resource Allocation and IRR Analysis, and Scenario Modeling. I'm also highly experienced in setting up scalable financial systems and processes, often leveraging ERP and BI tools to drive operational efficiency and transparency. Whether acting as a full-time or fractional CFO, I thrive on solving complex financial challenges, mentoring high-potential teams, and aligning finance strategy with business vision.
Details
- Location
- Years of Relevant Experience20+ years
- Seniority LevelC-Suite
- Highest Level of EducationMasters
- How Did You Hear About HumiintLinkedin
Current / Most Recent Job Title
Fractional CFO @ TrueLeap Inc. Founding Partner @ ESSNTL, advisory practice helping companies scale intelligently (essntl.co, GTM and Finance)
Current / Most Recent Employment
TrueLeap Inc. & ESSNTL
Industry
Specific Jurisdictions That I'm Qualified In or Can Cover
Skills
Strategic Leadership Financial Strategy Development Budgeting and Forecasting Financial Reporting and Analysis Cash Flow Management Risk Management and Compliance Mergers and Acquisitions (M&A) Investor Relations Team Leadership Operational Efficiency ERP Systems (e.g., NetSuite, QuickBooks, SAP) Financial Modeling Data-Driven Decision Making Regulatory Compliance Stakeholder Engagement
Areas of Professional Interest
I am particularly interested in mission-driven companies with a great product who have ambition to scale and do in a data-driven manner. I do have industry focus on SaaS, AI, FinTech, marketplaces & eCommerce. In the first half of my career, I worked mostly with manufacturing and infrastructure. One of my strengths is learning very quickly, if there is a good fit overall, I am happy to prove how far strong core finance skills can take you in any industry vertical.