Barnaby is a UK-based brand creation expert with over 457 brands to his name and the author of: Become the GO-TO BRAND– Mastering Inbound Marketing Strategy. After a fast-track career, he became the youngest MD of a UK Top 200 fully integrated advertising agency in London where he spent 10 years developing and applying the proprietary Brand Bucket Programme to develop customer-centric businesses across almost every field. He follows a Level 5 workstyle working with the C-Suite to ensure that everything in a business is marketing-led, helping organisations define their Value Proposition and their ideal target audience and build out their operations and culture so that everything in the business is focused on generating long-term commercial relationships. In simple terms, he helps organisations sell more stuff profitably. Today he enjoys a portfolio career whilst running a boutique business development agency with a portfolio that ranges from the Fortune 500 and FTSE to start-ups. A published Author, Professional Speaker (having spoken globally to over 17,000 businesses), Mini MBA Trainer, Mentor, NED and Founder Freeman of the Worshipful Company of Entrepreneurs in the City of London.