The Ecosystem of Human Intelligence

An executive advisor who collaborates with CEOs, Boards, and leadership teams to enhance governance, improve alignment, and provide clarity in decision-making. With over two decades of senior leadership experience across for-profit, not-for-profit, nonprofit, and State Government organizations. Additionally, an accomplished speaker, MC, and on-stage interviewer, often engaged to facilitate high-impact leadership conversations at conferences and executive forums.

I help B2B SaaS and Tech scale-ups confidently launch products, land their positioning and messaging, and accelerate growth. With 15+ years of experience leading GTM at companies like Google, Square, and Personio, I bridge the gap between complex tech products and market adoption. How I help clients: -GTM Strategy & Product Launches: Designing repeatable launch playbooks that capture market share. -Messaging & Positioning: Turning technical jargon into clear, high-converting value propositions. -Growth Marketing: Building data-driven campaigns to scale user acquisition. Available for fractional roles, strategic advisory, and project-based consulting.

I help companies turn commercial strategy into operational results, focused on go-to-market, customer success, contract and commercial finance, and practical AI adoption. Across eight years at Fitch Ratings I progressed to Associate Director in Commercial Operations between London and Dubai, owning complex client and data-product relationships. I then led SaaS customer onboarding at PinMeTo, and I now run Sumeris, building an EU-sovereign, GDPR-by-design AI platform for local businesses. That mix means I am as comfortable inside a commercial plan as I am shipping product. Typical assignments: standing up or fixing customer success and onboarding, commercial and pricing strategy, GTM for SaaS and AI products, and helping teams adopt AI without the hype. Based in Malmö, working across the Öresund region, Copenhagen and remotely across the EU, in Swedish, English and Arabic.