Brand & Strategy Architect. Digital Innovator. Insight-Driven P&L Leader. adidas. Nike. Google. Twitter. Diesel. As a full-stack marketing leader, I drive impact across brand, strategy, media, digital, eCommerce, sales, and creative, with a proven track record in the sport, fashion, tech, and CPG sectors. My global and national experience includes establishing new teams, orchestrating integrated marketing campaigns, collaborating effectively with agencies, developing cutting-edge digital products and experiences, and managing multi-million euro/dollar budgets. I am a passionate, curious team player who thrives on leveraging research, uncovering consumer insights, and crafting compelling narratives.