Brand and marketing leader with a proven track record of transforming complex business challenges into breakthrough brand opportunities. Leveraging 20+ years of cross-industry expertise, I specialize in partnering with C-Suite and marketing leaders to architect future-proof brand strategies that drive meaningful business growth. My journey spans iconic brands in travel (Virgin, JetBlue, Avis) to emerging sectors like behavioral health, where I've consistently demonstrated the power of strategic brand thinking to navigate intricate market dynamics. As the founder of a boutique brand transformation consultancy, I bring a unique blend of strategic insight, industry experience, and innovative problem-solving to organizations seeking to redefine their competitive landscape. Passionate about revitalizing brands at the intersection of strategy, creativity, and human behavior, I excel at developing adaptive brand frameworks that resonate in today's rapidly evolving business environment.