Mandate: Implement the corporate social responsibility (CSR) strategy with operational and corporate teams to achieve defined objectives. Responsible for developing the community engagement strategy. Collaborate with several teams to achieve ESG objectives within the organization. Manage a team of 9 people and a budget of $7 million. Key Contributed to BRP's of Global Companies • Implemented Corporate Social Responsibility governance. • Launched and rolled out the CSR25 program, positioning the company as a leader in social responsibility. • Developed the governance structure and optimized donations and sponsorships. • Orchestrated the launch of flagship initiatives such as the Ride Out Intimidation corporate cause and the International Stand Up to Bullying Yellow Day program, generating broad internal and external engagement. • Modernized the CSR report in line with GRI, UNSDGs, SASB, and TCFD standards, and prepared for the European CSRD and integrated it into the annual activity report.

Mandate: Define and implement an ambitious CSR strategy to maximize the value of real estate assets and strengthen the company's reputation. Manage a multidisciplinary team of 4 people and a budget of $4 million. Key Achievements: • Significant contribution to the company's positioning among the Top 50 Canadian Most Responsible Companies in less than 3 years. • Ranking in the Top 10% of the Global Real Estate Sustainability Benchmark (GRESB) in North America for 5 consecutive years. • Supported senior management in transforming CSR practices. • Implementation of working committees and co-created action plans around priorities such as carbon footprint reduction, DEI (Diversity, Equity, and Inclusion), and stakeholder engagement. • Development and implementation of a philanthropy policy, management of the partnership portfolio, and employee engagement programs.

Mandate: Develop the sponsorship strategy, optimize partnerships and maximize community impact. Manage a team of 11 people and a budget of $7.5 million. Key Achievements: • Transformed the SAQ's positioning toward a high-impact philanthropic sponsorship approach, aligned with its business strategy. • Defined and implemented a unifying corporate cause: food aid. • Increased revenue through the adoption of initiatives aligned with its marketing strategy and stakeholder engagement.

Mandate: Develop and execute the marketing and communications strategy for Six Flags – La Ronde and International des Feux, maximizing the park’s visibility and revenue. Responsible for marketing (individual and group ticket sales, promotions), communications, public relations, and customer service. Manage a team of 18 people and a budget of $2 million. Key Achievements: • Launched an innovative pricing system focused on fairness (prices based on size), increasing accessibility and attendance. • Developed the first marketing campaign tailored to the Quebec market. • Led the working group to develop concepts for new children's rides tailored to the Montreal market, generating increased customer satisfaction.

Mandate: Manage sponsor visibility on the event site, develop sales for the Rogers Cup and ensure the growth of the Tennis Canada brand. Spokesperson for the event's popular component. Key Achievements: • Organization of sponsor services through the implementation of a database. • Development and effective management of major partnerships, transition of title sponsors. • Launch of an exclusive individual box service, generating significant new revenue. • Significant increase in ticket sales through innovative marketing strategies. • Promotion of the event as a spokesperson to stakeholders and (non-sporting) media.

Mandate: Support financial services players in developing and disclosing ESG strategies that comply with international frameworks and regulatory requirements (ESG Report, Corporate Sustainability Reporting Directive (CSRD)).

ASC, C.Dir.