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Michael Loftus
Creative Director | Brand & Campaign Leadership | Storytelling
About Me
Creative Director with 20+ years’ experience building brand narratives, leading multi-channel campaigns, and elevating creative output across global organisations and agencies.
Blend of agency craft and in-house leadership—equally comfortable defining brand worlds, shaping campaign ideas, and directing cross-functional creative teams.
Known for translating complex ideas into clear, emotionally resonant storytelling—bringing consistency, clarity, and creative ambition to every touchpoint.
Jurisdiction
Ireland
Experience
Seniority LevelMid-Senior level
Years of Experience15-20 years
Current StatusActive
Creative DirectorNovartis
2018 - 2025
Led creative direction and narrative development across 30+ global markets within a complex, matrixed organisation Defined and documented brand guidelines and visual identity systems, ensuring consistency across 30+ global markets Led campaign ideation, developing the central “big idea” and narrative for integrated campaigns across digital, video, and live experiences
Senior Creative LeadJWT Dublin
2005 - 2018
Developed and executed integrated campaigns across digital, social, and traditional channels Created audience-driven concepts designed to build engagement and brand impact
Skills
Core skills0
Languages1
Languages
English