I’m a social-first marketing leader with a proven track record of driving growth through go-to-market strategy, influencer marketing, and content that connects. I’ve led organic social and creator-led campaigns that build brand equity, foster community, and drive customer acquisition—whether through viral TikToks, high-performing affiliate programs, or platform-native storytelling. With experience spanning fast-paced startups to large-scale corporations, I’ve both scaled major brand accounts and built social channels and strategies from the ground up. I bring a balance of creative direction and strategic execution—whether I’m launching GTM campaigns, growing affiliate impact via platforms like ShareASale, or owning the full lifecycle of an influencer program. No matter the size or stage, I know how to craft stories that resonate—and move the needle.