I build the operating system between Marketing, Sales, and Product Management—where value creation starts and where most companies lose momentum. Marketing generates leads no one uses. Sales relies on gut feeling. Product Management builds past the market. I connect these forces into one aligned system of goals, data, processes, and leadership—so growth stops being accidental. 25 years in industrial B2B. I bring structure into revenue chaos, lead people and organizations until technology actually sells, stabilize when things are on fire, and scale when the foundation is strong. WHAT I BRING ACROSS INDUSTRIES • Go-to-Market Architecture: I integrate Marketing, Sales, and Product Management into a closed-loop GTM system—from market opportunity to revenue. • Value Engineering: I translate complex technology into compelling value. Features become clear business arguments that win the buying center—across hardware, services, and software. • Cross-Industry Transfer Strength: I bring proven mechanics from other sectors without jeopardizing what already works. This creates fresh perspectives and ideas that generate real impact. • Fast Productivity: I immerse myself in markets, technologies, and processes within days. Structure and disciplined routines ensure visible impact early on. CORE COMPETENCIES • Go-to-Market & Funnel Architecture: Segmentation, value propositions, campaigns, lead scoring, pipeline design, channel​/​wholesale​/​field enablement, conversion tracking. • Market & Revenue Targeting: TAM​/​SAM​/​SOM perspective, account prioritization, focus lists, sales plays, joint forecasting with Sales. • CRM & Revenue Operations: Salesforce​/​HubSpot, lead-to-win processes, opportunity tracking, KPI dashboards, marketing automation, ROI-based budget management. • AI & Data in Marketing & Sales: AI-first mindset, use-case design, GenAI for content & CRM, data governance & privacy. • Leadership & Organization: Team building, change communication, reorganization, and scalable structures. Experienced in matrix and hybrid organizations—stabilizing, enabling, and measurably effective.