If you’re leading a business without a senior marketer—or managing one without knowing what to ask for—this session is for you. In 60 minutes, I’ll help you understand how to lead the marketing function more confidently, even if it’s not your background. Whether you’re working with a junior profile, freelancers, or a growing team, I’ll guide you through how to prioritize, delegate, and evaluate what’s being done. This session is ideal if: – You’re a CEO or commercial director managing marketing from the sidelines – You’re unsure how to brief or measure your current marketing resources – You need help setting KPIs and structure without hiring a full-time CMO – You want a strategic sparring partner to help you think clearly What’s included: ✔ Review of your current structure, resources, and tools ✔ Guidance on how to lead and delegate effectively ✔ Clarity on roles, expectations, and deliverables ✔ Tailored action points for the next 30–60 days ✔ Optional follow-up path if you want ongoing support You’ll be working with me—Inma Soriano—a senior B2B marketing leader with over 10 years of experience helping CEOs and commercial teams make smarter marketing decisions, even when marketing isn’t their core skill. Available in English or Spanish.