Hello, I'm Doug Z.

For over two decades​,​ I’ve built and revitalized brands that don’t just compete—they lead. Whether scaling cultural powerhouses​,​ redefining legacy brands​,​ or driving disruptive marketing strategies​,​ I specialize in turning brand equity into market dominance and marketing into performance marketing that drives measurable business growth. • Creating Category Leaders & Cultural Icons: Scaled Victoria’s Secret PINK into a $400M powerhouse​,​ transformed Avon’s 'mark.' into a WWD Best Launch​,​ and co-founded Grey’s G-WHiZ! Division​,​ setting the benchmark for entertainment​,​ fashion​,​ beauty​,​ hospitality​,​ and sports marketing with clients such as W Hotels​,​ Cover Girl​,​ Warner Bros.​,​ The NHL​,​ Reebok​,​ Ralph Lauren Fragrances and Seagram’s. • Brand Transformation & Experience Design: Repositioned Pearle Vision from a retail chain to a trusted healthcare services brand​,​ driving eight consecutive years of growth​,​ increasing customer satisfaction​,​ and securing #1 ranking for Quality of Care. • Driving Multi-Channel Growth & P&L Leadership: Delivered double-digit revenue growth across industries​,​ managing large-scale P&L​,​ omnichannel strategy​,​ and digital transformation for brands like General Mills​,​ W Hotels​,​ Ralph Lauren​,​ Reebok​,​ and The NHL. • Marketing Thought Leadership & Consumer Psychology: As the author of Moving Your Brand Out of The Friend Zone​,​ I introduced the Thinking Human approach​,​ blending emotional intelligence with data-driven insights to create deep​,​ lasting customer relationships. • Award-Winning Brand Storytelling & Innovation: Recognized by Clio​,​ Effie​,​ and Brandweek for marketing excellence across sports​,​ CPG​,​ entertainment​,​ fashion​,​ beauty​,​ and health & wellness—proving that compelling storytelling drives real business impact.