Hello, I'm Leo B.

I’ve been deep in the employer branding and HR game​,​ leading big-impact projects at companies like Deutsche Telekom​,​ Novomatic Lottery Solutions​,​ and ADP​,​ making sure the work actually delivered results. At Deutsche Telekom​,​ I rolled out three major employer brand transformations across multiple global entities​,​ pulling it off on a tight budget and saving the company €400​,​000. The work won multiple employer brand awards​,​ helped push Deutsche Telekom to the top as Europe’s most valuable brand​,​ and made the company more attractive to talent by actually improving willingness to apply scores and employer rankings year on year. At Novomatic​,​ I took employee records fully digital​,​ cutting through outdated processes and making HR way more efficient. Over at ADP​,​ I analyzed payroll workflows and freed up 40 hours a week​,​ so employees could focus on actual system improvements​,​ instead of fighting with processes that didn’t work. Outside the corporate world​,​ I built #BCNHRN​,​ now the biggest HR community in Barcelona​,​ bringing together HR pros who want to do things differently. I specialize in cost-saving innovations​,​ digital transformation​,​ and building communities that actually matter. Whether it’s employer branding​,​ HR strategy​,​ or fixing inefficient processes​,​ I get things done and make sure they work.