Hello, I'm Paolo B.

I am an innovative leader in digital transformation with over 25 years of experience across banking​,​ telecommunications​,​ retail​,​ and fintech sectors. As Chief AI​,​ Product and Marketing Officer​,​ I have developed deep expertise in applying artificial intelligence to drive growth strategies​,​ customer engagement​,​ and product innovation. Key Competencies AI and Machine Learning Leadership I have led numerous machine learning projects for customer segmentation​,​ next-best-action strategies​,​ and marketing campaign optimization. My experience with insurance telematics algorithms and predictive analytics allows me to transform complex data into concrete and profitable business strategies. Loyalty Programs and CRM Expertise I have designed and implemented customer-centric loyalty programs and analytical platforms across international businesses​,​ significantly improving customer retention and lifetime value. My innovations include developing reinforcement learning solutions to personalize customer offers at an advanced scale. Product and Marketing Skills My experience includes end-to-end product lifecycle management​,​ from ideation to market launch​,​ with particular focus on digital payment solutions and financial services. I have managed €50M advertising budgets and led e-commerce initiatives with €1B revenue. Entrepreneurial Spirit I co-founded the first Italian e-commerce platform for coaching services​,​ demonstrating my ability to identify market opportunities and transform them into profitable businesses. International Experience My career has developed in international contexts where I've led multicultural teams and implemented cross-market strategies. I speak fluent Italian​,​ English​,​ and German​,​ allowing me to operate effectively in global environments. Education and Certifications My solid academic background in Statistics is complemented by a professional certification in Machine Learning and Artificial Intelligence from Imperial College Business School and PCC certification in coaching. I am also an author of publications on ontological coaching and artificial intelligence​,​ exploring the intersection between human development and technology. Approach and Philosophy I firmly believe in using data and AI as catalysts for innovation and competitive advantage. My approach combines analytical rigor​,​ strategic creativity​,​ and deep understanding of market dynamics to create solutions that generate real value for customers and businesses.