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Hello, I'm Chris W.

I'm a results-driven executive with a passion for building scalable systems​,​ leading high-performing teams​,​ and driving sustainable growth. With over two decades of experience across operations​,​ franchise development​,​ and strategic leadership​,​ I’ve helped companies—from startups to national brands—optimize performance​,​ increase revenue​,​ and expand their reach. I thrive in fast-paced environments where I can solve complex challenges​,​ coach leaders​,​ and align business operations with long-term vision. Whether I’m launching a new franchise model​,​ revitalizing a team​,​ or overseeing multi-million dollar P&Ls​,​ I lead with purpose​,​ precision​,​ and a deep respect for the people behind the business.

Details

  • Location
  • Years of Relevant Experience20+ years
  • Seniority LevelC-Suite
  • Highest Level of EducationDegree

Current / Most Recent Job Title

COO

Current / Most Recent Employment

Festive Lighting Pros

Industry

    Specific Jurisdictions That I'm Qualified In or Can Cover

      Professional Membership / Certification

      Certified Franchise Executive - International Franchise Association

      Skills

      Executive Leadership & Strategic Planning Franchise Development & Support Operations Management Revenue Growth & Profit Optimization Business Transformation & Turnarounds Financial Oversight & P&L Management KPI Development & Performance Tracking Multi-Unit & National Brand Management Client & Stakeholder Relations Organizational Scaling & Systems Implementation Team Leadership & Cross-Functional Collaboration SaaS & Technology Integration Marketing Strategy & Brand Development Negotiation & Conflict Resolution Process Improvement & Change Management

      Areas of Professional Interest

      All Areas - Transitions - Reorganizations - Cash Flow

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