Hello, I'm Hernan.

I’m a fractional executive and growth strategist with over 20 years of experience driving business transformation and revenue acceleration in tech and innovation environments across Europe​,​ LATAM​,​ and the U.S. I specialize in go-to-market design​,​ business model innovation​,​ and strategic partnerships—helping startups​,​ scaleups​,​ and business units scale fast and sustainably. My experience spans SaaS​,​ cloud infrastructure​,​ and services​,​ with strong P&L ownership and proven impact leading cross-functional teams. I’ve successfully led projects involving AI​,​ cloud​,​ and digital transformation in highly regulated industries including banking​,​ telecom​,​ and government. As a certified facilitator in Design Thinking and LEGO® Serious Play and EOS®​,​ I combine structure and creativity to guide organizations through change. I work best where bold ideas meet execution: designing strategies​,​ aligning stakeholders​,​ and unlocking grow