Hello, I'm Elissa Jane Mastel.
Elissa Jane Mastel is a seasoned Fractional CMO with 30+ years of experience helping early-stage and growth-stage companies build magnetic brands, scale smart marketing systems, and drive qualified demand. Known for her strategic clarity and hands-on leadership, Elissa partners with mission-driven teams to tighten positioning, lead generation, and execution while bridging the gap between bold vision and real-world results.
Details
- Location
- Years of Relevant Experience20+ years
- Seniority LevelC-Suite
- Highest Level of EducationMasters
Current / Most Recent Job Title
Fractional CMO
Current / Most Recent Employment
ConvertGo Marketing
Industry
Specific Jurisdictions That I'm Qualified In or Can Cover
Skills
Fractional CMO Services for Early-Stage and Growth-Stage Companies Strategic Brand Building and Messaging Architecture Full-Funnel Marketing Strategy and Execution Go-to-Market Strategy for New Brands and Rebrands Audience Development and Market Positioning Demand Generation and Lead Acquisition Strategy Team Building, Mentorship, and Leadership Development Storytelling for Business Growth and Brand Loyalty Content Strategy Across Digital, Social, and Owned Channels Campaign Creation, Launch, and Performance Optimization Copywriting, Brand Voice Creation, and Tone of Voice Development Executive and Founder Thought Leadership Strategy Organic and Paid Social Strategy (LinkedIn, Instagram, Facebook) Email Marketing Strategy and CRM Integration Marketing Systems and Infrastructure Setup for Scaling Strategic Partnerships, Influencer Collaboration, and Brand Alliances Data-Driven Marketing Analytics, KPI Setting, and Measurement Creative Direction Across Visual, Verbal, and Experiential Marketing AI-Enhanced Marketing Workflows and Automation Tools
Areas of Professional Interest
Technology, Food and Beverage, B2B, B2C, D2C, Consumer, Startups, Small Business