Hello, I'm Nadeem Zaman.
GLOBAL MARKETING EXECUTIVE & GROWTH CATALYST Operational Excellence | Portfolio Growth | Brand Innovation | Consumer Experience Experienced marketing executive skilled in achieving profitable growth through strategic foresight and operational excellence. Renowned for building brands, driving top and bottom line, and leading transformations in U.S. and global markets. Expert in identifying trends and disruptors with consumer insights. Adept at managing the art and science of modern marketing. Ability to drive global consistency and local relevancy. Collaborative Leader focused on scaling portfolios, enhancing efficiencies, and creating impactful consumer experiences. Specialize in optimising operations, transforming portfolios, and building resilient brands and teams. Business Career: KIMBERLY-CLARK CORPORATION 2021+ Business Growth Leader - Baby & Childcare Atlanta, GA 2022-23 Regional Sector Lead - Europe Middle East & Africa Dubai, UAE THE COCA-COLA COMPANY 2017-20 Vice President Southern Africa Johannesburg, South Africa 2014-17 Business Unit Head - Russia, Ukraine & Belarus Moscow, Russia 2016-17 Category GM Coca-Cola - Central & Eastern Europe Vienna, Austria 2012-14 Category GM Coca-Cola - Eurasia Africa Group Istanbul, Turkey 2006-11 Business Unit Marketing Director - Southern Eurasia Istanbul, Turkey UNILEVER 2000-05 Marketing Lead Walls Ice-Cream & Lipton Lahore, Pakistan Education / Courses: MIT Sloan School of Management Applied Generative AI for Digital Transformation Kellogg School of Management, Illinois General Management - Coca-Cola Business Leadership Program Don Keough Leadership Signature Academy, USA / Mexico / UK / India Master of Business Administration Marketing and Finance, Lahore University of Management Sciences, Pakistan Bachelor of Engineering Electronics and Telecomm, University of Engineering and Technology, Pakistan Awards and Honors: Cannes Lions - Coke Studio Music Entertainment - Diversity & Inclusion, Cultural Insights and Campaign idea 2019 The Loeries - Gold & Silver Best Integrated Marketing Communication “Coke Phonetic can”) 2008 - 2015 The Coca-Cola Company Global Marketing and Creative Excellence Awards Gold and Silver in Various Categories (including Coke Studio + Football World-Cup / Grass-Roots Program) Vice Chancellor Alumni Achievement Award for Professional Excellence from Alma Mater Lahore University of Management Sciences
Details
- Location
- Years of Relevant Experience20+ years
- Seniority LevelExecutive
- Highest Level of EducationMasters
- How Did You Hear About HumiintFamily and friends
Current / Most Recent Job Title
KIMBERLY-CLARK CORPORATION, Atlanta, GA 2020 – 2025 Business Growth Leader / VP - Baby & Childcare (US) Remedied $7B+ Baby and Childcare portfolio to accelerate profitable growth in US and Global markets (+$1B / +3% GM in 3 years). Co-led cultural transformation work across Marketing and Commercial teams for leveraging power of matrix and recruiting best-in-class diverse talent. Developed long-term strategic plan to win in US and emerging markets (diaper company to baby and childcare company), scaling and evolving communication platform, resulting in brand equity edge vs. competition and share gain in +70% markets cohorts. Led US strategy for holistic consumer experience through digital ecosystem, core and more portfolio expansion (diaper and adjacent categories), segmented brand-price-pack architecture and retail picture of success, improving recruitment +5% and share retention +10% across baby life-stage development. Revamped innovation strategies in US (from protection to skin-health), processes, and future-fit portfolio FEI in line with design- thinking approach to leverage best of human art and science (AI) as a key enabler for competitive advantage and speed, contributing +80% to incremental growth. Developed road to profitability along with geographical and future-fit portfolio through white space expansion targeting key consumer segments and life-stages (Point of Market Entry & Active Baby), with benefit led innovations. Led creative evolution for Huggies communication ‘We Got You Baby’ and the end-to-end design system, improving brand equity to be at par with competition despite 1:2 share of market difference. Spearheaded development for launch and expansion of toiletries and baby apparel / accessories portfolio in US through licensing partnership; Huggies apparel and accessories were rolled out in US across all major local retail chains (+$10M revenue in the first 6 months of pilot phase), while toiletries achieved +7% share in Brazil. Developed US and Global Disney partnership strategy to sweat asset and maximize ROI; led biggest joint activation of Disney 100 celebration in 2023-2024 across US and +30 markets globally with a common brand platform idea, driving efficiency and building superior and consistent brand edge. Provided strategic partnership advantage with key customers for improved shelf space, higher velocity and share gain (+2%) and doubled ROI percentage. Simplified business with optimized portfolio and supply chain footprint, driving scale and competitive advantage; rolled out common and consistent product portfolio across core markets focusing on common benefit needs vs proliferation of portfolio SKUs.
Current / Most Recent Employment
KIMBERLY-CLARK CORPORATION
Industry
Specific Jurisdictions That I'm Qualified In or Can Cover
- United States
Professional Membership / Certification
Applied Generative AI for Digital Transformation, MIT Sloan School of Management
Skills
Global / Regional / Local Brand Management and Commercial / Franchise Expertise Strategic Vision & Execution Leadership & Team Management Business Growth & Turnaround Partnership & Collaboration Innovation & Digital Transformation | Mentorship & Advisory Full P&L Management Business Models RGM Brand Positioning & Identity Portfolio Architecture Innovations Integrated Brand Communication Consumer Segmentation & Insights Development Brand & Assets Partnerships Supply Chain Efficiencies Research & Insights Development Customers Joint Business Plans On-Premise & Off-Premise e-commerce Retails and e-commerce Visual Merchandising & Picture of Success
Areas of Professional Interest
Areas of Interest: Business Strategic Vision Brand Building and Acceleration Business Turnarounds and Growth Transformation Portfolio Architecture Brand positioning Innovation and New Product Development Category Management and Expansion Omni-channel Marketing and Digital Transformation Customer-Centric Experience Design Organisational Culture Building and Leadership Development Segmented Brand-Price-Occassion-Channel architecture