Hello, I'm Michael V.

I am a seasoned Brand Strategist and Copywriter with successful experience in developing brand strategies​,​ messaging​,​ brand architecture​,​ and digital marketing. With nearly 20 years of experience​,​ the brands I helped transform have increased their market share – always walking away proud of where they now stand. A published author on brand strategy and a wizard at messaging​,​ I keep things simple. It’s always about the customer and what drives them. That’s led to winning strategies in medical devices (Medtronic​,​ Integra LifeSciences​,​ Blackroch Neurotech​,​ and many others)​,​ insurance (ProAssurance)​,​ banking (The State Bank of India)​,​ finance (Ringler Associates​,​ Cornerstone Financing)​,​ consumer products and services (Biscuitville​,​ New Belgium Brewing​,​ Frost King)​,​ and many other industries. Today​,​ I am a fractional Senior Brand Strategist for award-winning eDesign Interactive​,​ one of the Fastest-Growing Private Companies ranked by Inc. I help brands develop experiences so audiences engage with the brand and prefer it. Because that's the whole point.