Hello, I'm Felicia S.
Strategic marketing leader with 15+ years’ experience building lifestyle brands across the region for brands - lululemon, The Body Shop, Clinique, Bobbi Brown and La Mer. Full stack digital marketing consultant including PR coverage with influencers, CRM, social media content strategy, optimizing websites with digital marketing and community engagement events. Felicia Sun is an Asia-based brand and community strategist known for her impactful work in the wellness and lifestyle sectors. In my previous role with lululemon as Brand & Community Manager, I've expanded the brand's presence across the region launching community-driven initiatives that fostering deeper connections between the brand and local communities. Developing strategic campaigns that enhance brand visibility and drive business growth with data-driven insights that provide performance driven solutions.
Details
- Location
- Years of Relevant Experience10-15 years
- Seniority LevelMid-Senior level
- Highest Level of EducationDegree
- How Did You Hear About HumiintLinkedin
Current / Most Recent Job Title
Head of Brand and Activism
Current / Most Recent Employment
The Body Shop
Industry
Specific Jurisdictions That I'm Qualified In or Can Cover
Skills
Public relations, social media strategy, digital marketing, CRM, strategic brand partnerships/ sponsorships, paid advertising, event management and 360 brand architecture.
Areas of Professional Interest
B2C marketing and communications