Hello, I'm Michelle L.
Michelle Lea is a seasoned global marketing and brand strategist with over 20 years of experience driving growth, innovation, and market expansion for leading consumer and business brands. With deep expertise in both B2B and B2C environments, Michelle has consistently delivered results by blending strategic marketing, brand storytelling, and a strong understanding of customer behavior across channels and industries. She has led cross-functional teams and managed P&L portfolios exceeding $300M, using consumer insights, brand positioning, and innovative go-to-market strategies to build brand equity and drive profitability. Michelle’s expertise spans brand and product leadership, merchandising, licensing, and both wholesale and direct-to-consumer models, with a strong track record in partnering with retailers, brands, and manufacturers in complex B2B ecosystems. A champion for sustainability and innovation, Michelle has led eco-conscious product development initiatives and introduced responsible solutions in textiles and apparel. She is passionate about mentoring high-performance teams, creating integrated marketing programs that resonate, and aligning business objectives with meaningful, consumer-centric brand experiences.
Details
- Location
- Years of Relevant Experience20+ years
- Seniority LevelC-Suite
- Highest Level of EducationMasters
Current / Most Recent Job Title
CHIEF MARKETING & SUSTAINABILITY OFFICER Leading NILIT's global marketing and sustainability strategy, driving partnerships with top apparel and textile brands to integrate SENSIL® premium Nylon 6.6 into their assortments. Focused on delivering innovation and advancing sustainability objectives, while enhancing customer engagement, brand visibility, and business growth. Spearheading strategic brand positioning, leading digital transformation initiatives, and executing impactful go-to-market strategies to drive brand differentiation and market expansion. • Transform digital communications, achieving a 10x increase in customer engagement and significantly growing brand awareness. • Spearhead partnerships with leading global brands, integrating more sustainable solutions into their product lines and driving revenue expansion. • Lead go-to-market strategy for new product launches, overseeing comprehensive product communications and consumer education initiatives. • Expand NILIT’s global reach by launching strategic collaborations with top agencies and enhancing digital marketing efforts. • Champion eco-conscious product innovation, ensuring sustainability remains a core driver of NILIT’s business success.
Current / Most Recent Employment
Nilit -
Industry
Specific Jurisdictions That I'm Qualified In or Can Cover
Skills
Strategic Leadership, Brand Development, Merchandising, Sales and Marketing, P&L Management
Areas of Professional Interest
Brand Strategy and Positioning Go-To-Market Strategy Marketing Leadership Licensing & Merchandising Sustainable Innovation