Hello, I'm Charles Wilson.
A brand strategist, creative consultant, and cultural storyteller with over a decade of experience leading campaigns and partnerships at the intersection of entertainment, advocacy, and innovation. I’ve worked with brands and organizations like Atlantic Records, TikTok, Meta, Amazon, Beats by Dre, the NAACP Image Awards, the Elizabeth Taylor AIDS Foundation, and Everytown for Gun Safety—helping them build bold narratives, craft meaningful strategies, and connect authentically with the communities they serve. My sweet spot? Helping mission-driven brands, artists, and changemakers align their message with their movement, whether through storytelling, strategic marketing, or building culture-shifting campaigns. I specialize in translating big ideas into real-world impact, especially for audiences often overlooked or underserved. Let’s work together to make your vision clear, compelling, and unforgettable.
Details
- Location
- Years of Relevant Experience10-15 years
- Seniority LevelC-Suite
- Highest Level of EducationDegree
Current / Most Recent Job Title
Director of Talent & Entertainment Partnerships
Current / Most Recent Employment
Chief Creative
Industry
Specific Jurisdictions That I'm Qualified In or Can Cover
Professional Membership / Certification
40 Under 40 Awardee Voting Member: The Recording Academy Executive Board Meeting: Children in Harmony Forbes BLK Member Musivv Awards Jury Member
Skills
Brand Strategy Campaign Development Messaging & Positioning Marketing Communications Integrated Marketing Go-to-Market Strategy Audience Development Community Engagement Influencer & Talent Strategy Content Strategy Partnership Development Event Marketing Experiential Strategy Creative & Communication Skills Creative Direction Storytelling for Impact Copywriting & Script Development Presentation & Deck Building Cultural Competency Visual Communication (if applicable) Project & Client-Facing Skills Cross-Functional Collaboration Project Planning & Execution Stakeholder Communication Client Strategy & Relationship Management Public Speaking & Moderating Research & Insight Analysis
Areas of Professional Interest
Brand Strategy & Messaging Cultural Marketing Entertainment & Media Social Impact Campaigns Influencer & Talent Partnerships Event & Experiential Strategy Community Building DEI & Representation LGBTQ+ Advocacy Mental Health Awareness Music & Artist Development Storytelling for Social Change Public Sector & Civic Innovation Black & Brown Communities Climate & Sustainability Gen Z & Millennial Audiences