Hello, I'm Jorge Arevalo.
I am a visionary IT and Digital Transformation leader with over 15 years of experience spanning financial services, gaming, and betting industries across Latin America and North America. Based in Toronto, I have established myself as an expert in modernizing legacy systems, implementing cloud solutions, and driving operational efficiencies through strategic technology initiatives. As former SVP of Technology at BLADEX and in my current role as COO at Aladdin Hotel y Casinos SAS, I have consistently delivered impactful results—increasing operational efficiency by 40%, growing digital audience engagement by 80%, and accelerating critical business processes by 50%. My expertise in managing cross-functional teams has enabled successful enterprise-wide transformations, including the seamless transition from LIBOR to SOFR for banking operations and implementing robust information security frameworks aligned with ISO 27001 standards. I hold a Master's degree in Information Systems and Technology Management from Universitat De Barcelona, complemented by specialized certifications in Digital Transformation, Agile methodologies, DevOps, Cloud Computing, and Artificial Intelligence. My unique combination of technical expertise and business acumen positions me as an invaluable asset for organizations seeking transformative IT leadership that delivers tangible business outcomes. Beyond my professional pursuits, I maintain interests in creative writing, music, and podcasting, bringing a well-rounded perspective to my leadership approach.
Details
- Years of Relevant Experience20+ years
- Seniority LevelExecutive
- Highest Level of EducationMasters
Current / Most Recent Job Title
In my current role as Chief Operating Officer at Aladdin Hotel y Casinos SAS in Colombia, I lead comprehensive operations for the sports betting business unit at Wonderbet. My responsibilities span platform management, customer service excellence, risk mitigation, and security protocol implementation—all critical elements that have enhanced system stability, driven customer satisfaction, and ensured full regulatory compliance within Colombia's legal betting market. I successfully spearheaded the company's strategic rebranding from William Hill Colombia to Wonderbet, implementing targeted marketing campaigns and user engagement initiatives that resulted in a remarkable 400% increase in active platform users, significantly strengthening our market position and brand recognition. A key aspect of my role involves rigorous oversight of information security policies and procedures, where I've aligned our frameworks with ISO 27001 standards and national regulatory requirements. These efforts have substantially fortified our data protection infrastructure, enhanced compliance posture, and effectively mitigated security vulnerabilities. Currently, I'm leading the implementation of a new cutting-edge online betting platform, managing the entire process from vendor selection and evaluation to ensuring seamless integration with our existing systems—including CRM, risk management tools, live casino functionalities, and payment gateways. This initiative represents a significant technological advancement that will position our organization for continued growth and enhanced customer experiences in an increasingly competitive digital landscape.
Current / Most Recent Employment
Aladdin Hotel y Casinos SAS
Skills
Strategic IT Leadership, Digital Transformation, Enterprise System Implementation, Change Management, Cross-Functional Team Management, Project Management, Cloud Computing, Cybersecurity (ISO 27001), Regulatory Compliance, IT Strategy Development, Stakeholder Engagement, Process Optimization, Data Protection, Microsoft Technologies, Agile Methodologies, DevOps, System Integration, Risk Management, Financial Systems, Business-IT Alignment
Areas of Professional Interest
My main areas of interest include digital transformation strategy, enterprise IT modernization, cybersecurity frameworks, cloud computing solutions, agile project management, and innovative financial technologies. I am passionate about leveraging emerging technologies to drive business growth while ensuring robust security protocols. I also maintain a keen interest in creative writing, music production, and podcasting, which contributes to my well-rounded approach to leadership and problem-solving in the technology space.