Hello, I'm Ian J.
Ian Jarvis is a seasoned commercial leader with over 15 years of experience scaling revenue across B2B SaaS, Martech, and venture-backed startups. As a former GM at Aprimo and global product lead at BAT, he has built and aligned high-performing sales, marketing, and customer success teams across the UK, Europe, North America, and APAC. Ian is the founder of ComposabilityScores™, an AI-powered platform that improves investor readiness and GTM execution for startups and scaleups. He brings deep expertise in GTM strategy, pipeline design, pricing, CRM optimisation, and board-level advisory—making him a trusted partner for sustainable, cross-functional growth.
Details
- Location
- Seniority LevelC-Suite
- Highest Level of EducationDegree
Current / Most Recent Job Title
Founder & CEO | Fractional Chief Revenue Officer | Venture & GTM Advisor
Current / Most Recent Employment
Composability Ltd
Industry
Specific Jurisdictions That I'm Qualified In or Can Cover
Professional Membership / Certification
Memberships • Institute of Directors (IoD) – Member • Boardwave – Member & Mentor • BCS, The Chartered Institute for IT – Professional Member • Nvidia Inception Program – Member (via Composability Ltd) • AlphaSights Expert Network – Registered Expert
Skills
Skills • Revenue Strategy & Execution – Designing and delivering scalable revenue models across B2B SaaS, services, and hybrid businesses • GTM Leadership – Crafting and executing high-impact go-to-market strategies aligned with ICP, pricing, and buyer journeys • Sales Leadership & Enablement – Building and coaching high-performing sales teams, establishing playbooks, and optimizing pipeline performance • Commercial Operations – Owning sales forecasting, CRM strategy (HubSpot, Salesforce), and funnel efficiency to drive predictable growth • Cross-Functional Alignment – Uniting sales, marketing, product, and customer success teams to accelerate ARR and retention • Board & Stakeholder Management – Aligning commercial strategy with CEO/board priorities, investor expectations, and strategic goals • Data-Driven Decision Making – Applying SaaS metrics (CAC:LTV, churn, burn multiple), AI insights, and deal readiness scoring to guide action • International GTM Execution – Driving growth in the UK, Europe, North America, and APAC across direct and partner-led channels • Fundraising & Investor Readiness – Supporting capital raises with investor-aligned revenue narratives, due diligence prep, and cap table modelling
Areas of Professional Interest
Interest • B2B SaaS Revenue Growth & GTM Strategy • Fractional Leadership & Scale-Up Advisory • Investor Readiness & Capital Raising Support • AI-Driven Sales & Commercial Analytics • Cross-Functional Team Alignment & Enablement • Digital Transformation in Marketing & Sales Ops • International Expansion & Market Entry Strategy • Commercial Due Diligence & Exit Preparation • Venture Building & Startup Acceleration