Hello, I'm Felicia Ds.
Driving brand trust, visibility and sustainable growth across APAC, I leverage over 18 years of expertise in strategic messaging, media relations and digital innovation. As Co‑founder & Communications Lead at CXPR, I design and execute campaigns that resonate—from high‑growth startups and public‑sector organisations to lifestyle brands. By blending data‑driven insights with emotion‑led storytelling and harnessing cutting‑edge AI tools, I deliver work with clear, measurable impact. Endlessly curious, I’m passionate about crafting authentic, locally resonant experiences that connect and inspire.
Details
- Location
- Years of Relevant Experience15-20years
- Seniority LevelC-Suite
- Highest Level of EducationDegree
Current / Most Recent Job Title
Communications, Lead & Co-founder
Current / Most Recent Employment
ConnectX PR Sdn Bhd (weareCXPR)
Industry
Specific Jurisdictions That I'm Qualified In or Can Cover
Professional Membership / Certification
Institute of Public Relations Malaysia
Skills
Strategic Communications Planning. Integrated PR & Campaign Management. Media Relations & Journalist Engagement. Narrative Development & Brand Storytelling. Thought‑Leadership Content Creation. Crisis Communications & Reputation Management. Stakeholder Relationship & Agency Coordination. PR Performance Tracking & Data‑Driven Analytics. Digital & Social Media Strategy. Bilingual Communication (English & Malay). Client Servicing & Relationship Management. Team Leadership & Project Management. Presentation & Public Speaking.
Areas of Professional Interest
Start‑up & Technology Communications. Tourism, Hospitality & Lifestyle PR. Government & Public‑Sector Engagement. AI & Communications Technology. Cultural & Experiential Campaigns in APAC. Creative & Emotion‑Driven Storytelling. Digital & Social‑Media Innovation.