Hello, I'm Jay W.

** VISIONARY MARKETING LEADERSHIP TO TRANSFORM BRANDS and ACCELERATE BUSINESS GROWTH ** I turn brands into movements through data-driven stories and compelling messaging that capture attention​,​ strengthen connections​,​ and accelerate brand awareness. Throughout my career​,​ I've had the opportunity to lead marketing initiatives for companies across various industries and business stages​,​ including entertainment and media​,​ FinTech​,​ SaaS​,​ Web3​,​ nonprofit​,​ for-profit​,​ startup​,​ and mature organizations. That experience​,​ coupled with a bias for breaking boundaries​,​ gives me a fresh perspective on creative​,​ strategic marketing that stands out. By leveraging my breadth of experience in marketing​,​ growth​,​ and operations​,​ I have been able to introduce new products to market faster​,​ drive growth in followers​,​ user engagement​,​ and revenue​,​ while improving organic media ROI. Achievement highlights: ✔ Winner of six Emmys and nine Promax​/​BDA awards for Best Image Campaigns. ✔ Created targeted global campaigns that boosted brand revenue 96% within nine months. ✔ Cut product launch time-to-market up to 45% and increased adoption rates up to 35%. ✔ Built marketing functions for two global startups and the internal marketing agency for NBC Sports. Full-Stack Marketing Leadership │ Brand Development │ Brand Awareness │ Customer Acquisition Customer Retention │ Brand Partnerships │ Digital Transformation │ Multichannel Marketing: Social Media​,​ SEO​,​ SEM​,​ Paid​,​ Events │ Demand Generation │ Customer Conversion │ Performance Marketing │ Marketing Analytics │ B2B2C │ B2C │ DTC