Hello, I'm Brian C.
As a seasoned marketing and digital transformation executive, I bring 20+ years of experience leading growth initiatives across global insurance, financial services, professional services, retail, travel and hospitality as well as the technology sectors. As a Fractional Chief Marketing Officer, I specialize in go-to-market strategy, customer experience design, digital platform delivery, marketing governance, and performance marketing. I’ve held leadership roles at Fortune 500 companies including Marsh McLennan and AIA, where I delivered measurable impact through data-driven strategies and scalable execution frameworks. With a strong track record in complex B2B/B2C environments, I partner with clients to solve high-stakes marketing challenges, optimize customer acquisition, and accelerate digital maturity.
Details
- Location
- Years of Relevant Experience20+ years
- Seniority LevelC-Suite
- Highest Level of EducationMasters
Current / Most Recent Job Title
Fractional Chief Marketing Officer
Industry
Specific Jurisdictions That I'm Qualified In or Can Cover
Skills
Digital Transformation; Marketing Strategy & Management; Data Analytics; Customer Experience Design & Leadership; Global Marketing Teams; Customer Acquisition; Brand Awareness and Recognition; Consumer Engagement; Marketing Campaign Strategy, Planning, Design & Management; Conversion Rate Optimization, Customer Retention, Product Design & Management; Program Management; Operational Excellence; Customer Journey Mapping; Lead Generation, Lead Scoring & Lead Nurturing; Performance Marketing; Marketing Operations, Marketing Automation; Financial Analysis, Management & Modeling; Launch, Commercial, Delivery, Service & Execution Excellence; Project Management; Search Engine Marketing (SEM); Search Engine Optimization (SEO); Social Media Marketing; Mobile Marketing & App Store Optimization (ASO); Email Marketing; Business Processes & Workflow Management; Data Analysis & Visualization, Business Intelligence
Areas of Professional Interest
Go-to-Market Strategy Digital Transformation Customer Experience (CX) & Journey Mapping Marketing Performance & Analytics Product & Brand Positioning Growth Marketing (B2B, B2C, B2B2C) MarTech Strategy & Infrastructure Interim / Fractional CMO Roles Digital Platform Strategy & Delivery Lead Generation & Conversion Optimization Executive Marketing Leadership Financial Services, Insurance, and Consumer Tech Marketing Governance, Compliance & Operations