Hello, I'm Gax.
I'm a senior marketing and growth executive with 15+ years of experience building brands, scaling customer acquisition, and leading high-performing teams across tech, fintech, and Web3. I've held leadership roles at Amazon, Uber, and American Express, and later transitioned to startup and protocol environments, where I’ve driven growth across DeFi, NFTs, onchain commerce, and digital marketplaces. As founder of Factor44, I now work as a fractional CMO and advisor, helping companies go from zero to scalable—from brand and go-to-market strategy to performance, content, and community. My focus is on driving real business outcomes through sharp positioning, integrated growth systems, and team execution. I’ve led marketing organizations of 130+ people, managed $100M+ in media budgets, and launched products in over 30 markets. I thrive where strategic clarity meets operational intensity—and I bring both.
Details
- Location
- Years of Relevant Experience20+ years
- Seniority LevelExecutive
- Highest Level of EducationMasters
Current / Most Recent Job Title
Chief Marketing Officer Chief Growth Officer VP Marketing
Current / Most Recent Employment
Factor44
Industry
Specific Jurisdictions That I'm Qualified In or Can Cover
- United States
Skills
Marketing Strategy – Designing and executing holistic, multi-channel marketing strategies. Go-to-Market (GTM) Execution – Launching products and brands across global markets. Brand Positioning & Messaging – Defining distinctive, purpose-led brand narratives. Growth Marketing – Driving acquisition through paid, organic, SEO, and data-driven growth loops. Performance Marketing – Managing large-scale campaigns across Google, Meta, and programmatic. Product Marketing – Launching features, defining personas, messaging, and competitive positioning. Content & SEO Strategy – Building inbound strategies and editorial operations. Sales Enablement – Equipping sales teams with messaging, collateral, and lead-gen tools. Team Leadership – Building and leading teams from 5 to 130+ across geographies and disciplines. Web3 & Blockchain Marketing – Positioning protocols, NFT platforms, and DeFi products. Event Marketing & Brand Activation – Leading presence at global events (Token2049, Binance Week, etc). Lifecycle & CRM Marketing – Designing onboarding, engagement, and retention journeys. Community & Social Media – Scaling owned communities on Discord, Telegram, X, and LinkedIn. Marketing Analytics & MMM – Applying data models to optimize spend and performance. Creative Direction & Visual Identity – Leading rebrands and creative campaigns end-to-end.
Areas of Professional Interest
Tech & Digital Innovation Web3, Blockchain & Onchain Commerce DeFi & Crypto Trading NFT Ecosystems & Creator Economy Fintech & Digital Payments AI & Marketing Automation B2B SaaS & Infrastructure Platforms Marketplace Platforms (B2B & B2C) Tokenized Real-World Assets (RWAs) Consumer Apps with Network Effects Growth-Stage Startups & Scaleups DAO-based Protocols & Governance Models Open Finance & WealthTech Digital Identity & Privacy Tech Future of Work & Remote Collaboration Tools Target Companies (Examples) Crypto/Web3: Optimism, Zora, Lens Protocol, Avara (ex-Aave), Magic Eden, LayerZero Fintech: Ramp, Brex, Stripe, Revolut, Bitpanda Infra & Tooling: Alchemy, Thirdweb, Privy, WalletConnect, Moralis Creator Economy/NFT: Sound.xyz, Foundation, Manifold, Mint.fun AI/MarTech: Jasper, Copy.ai, Runway, Replit, Mutiny Big Tech with Crypto Bets: Coinbase, Shopify, Reddit, Robinhood Venture Studios / Labs: a16z Crypto, Delphi Labs, Variant Fund, 1kx