Hello, I'm Merry Beth.
Accomplished marketing executive with 15+ years driving growth and engagement across the healthcare ecosystem, including payers, Medicare Advantage, health tech and provider services. Expert in B2B, B2C, and B2B2C strategies that accelerate member acquisition, improve retention and reduce costs. Proven success launching omni-channel campaigns, leading cross-functional teams and advising health plans and startups on go-to-market strategies and regulatory compliance.
Details
- Location
- Years of Relevant Experience15-20years
- Seniority LevelExecutive
- Highest Level of EducationDegree
Current / Most Recent Job Title
Healthcare Marketing Consultant
Current / Most Recent Employment
Self Employed
Industry
Specific Jurisdictions That I'm Qualified In or Can Cover
Skills
Leadership Strategy • Strategic Planning • Marketing Strategy • Business Development • Budget Development & Management • Go-to-Market Strategies • Product Launch • Brand Development & Management • Marketing Communications • Advertising • Competitive Analysis • Market Research • Cross-functional Collaborator • Team Development & Management • Traditional Marketing • Digital Marketing • Segmentation & Targeting • Lead Generation • Churn Reduction • Grassroots Marketing • SEO/SEM • Product Positioning & Marketing • Excellent Verbal & Written Communication • Provider Relations & Marketing • CMS Compliance
Areas of Professional Interest
Medicare Advantage, Payer, Healthcare Tech, Medicare, Managed Care