Hello, I'm Laura S.
Hi, I’m Laura. I’m a product-driven executive and former CEO with 15+ years of experience leading and scaling digital consumer businesses. I’ve held roles as an operator and leader across early stage startups and global enterprises, most recently as CEO of Stadium Goods, a 9-figure online marketplace business, where I tripled revenue and expanded margins post-acquisition. Today, I work as a strategic advisor and consultant, partnering with founders, investors, and operators to accelerate growth, sharpen product strategy, and drive operational excellence. I plug in quickly, bring clarity to complex challenges and deliver results where strategic thinking meets hands-on execution.
Details
- Location
- Years of Relevant Experience15-20years
- Seniority LevelC-Suite
- Highest Level of EducationDegree
Current / Most Recent Job Title
Advisor & Fractional CDO/CPO/CRO
Current / Most Recent Employment
Various / Self-Employed
Industry
Specific Jurisdictions That I'm Qualified In or Can Cover
Skills
• Product & Strategy Leadership – Defining vision, roadmaps, and execution plans to unlock new growth. • Digital Commerce & Marketplace Ops – Scaling B2C and B2B platforms across merchandising, logistics, and CX. • Go-to-Market Strategy – Launching new brands, product lines, and business units with measurable impact - domestic and global. • P&L Management – Owning revenue and margin across ecommerce, retail, and omnichannel models. • Org Design & Team Development – Building high-performing teams and leading org change through scale. • Channel Optimization – Managing performance across marketplaces, DTC, wholesale, and retail. • Consumer Insights & Positioning – Translating user behavior into product and brand strategy. • Board & Investor Communication – Driving alignment across executive and investor stakeholders. • Operational Transformation – Streamlining workflows, systems, and cross-functional collaboration, especially as relates to technical delivery • Advisory & Fractional Leadership – Plugging in to support startups and scaleups through key transitions.
Areas of Professional Interest
• Consumer Products & Digital Commerce • Marketplaces (B2B & B2C) • Retail Tech & Omnichannel Innovation • AI Tools for Merchandising, Marketing, UX, and Internal Operations • Sustainability & Ethical Supply Chains • Growth-Stage Startups • Business Turnarounds & Restructuring • Product-Led Growth • Venture Studios & Consumer Incubators • SaaS for Retail, Logistics, or Brand Enablement • Scaling PE Portfolio Companies & Corporate Incubators