Hello, I'm Drew I.

As a 𝗦𝗲𝗻𝗶𝗼𝗿 𝗕𝗿𝗮𝗻𝗱 & 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗟𝗲𝗮𝗱𝗲𝗿​,​ I turn insights into action​,​ helping world-class B2C and B2B brands develop and execute customer-centric strategies that build brand equity and accelerate business growth. With a proven track record of driving transformation​,​ I bring expertise in brand strategy​,​ integrated marketing​,​ innovation​,​ and partnerships to ensure that brands connect with consumers and thrive in competitive marketplaces. 𝗪𝗵𝗮𝘁 𝗜 𝗗𝗼: 𝘉𝘳𝘢𝘯𝘥 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘺 & 𝘛𝘳𝘢𝘯𝘴𝘧𝘰𝘳𝘮𝘢𝘵𝘪𝘰𝘯 𝘐𝘯𝘵𝘦𝘨𝘳𝘢𝘵𝘦𝘥 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘗𝘭𝘢𝘯𝘴 & 𝘊𝘢𝘮𝘱𝘢𝘪𝘨𝘯𝘴 𝘗𝘳𝘰𝘥𝘶𝘤𝘵 & 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘐𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘰𝘯 𝘗𝘢𝘳𝘵𝘯𝘦𝘳𝘴𝘩𝘪𝘱 𝘋𝘦𝘷𝘦𝘭𝘰𝘱𝘮𝘦𝘯𝘵 𝘚𝘱𝘰𝘳𝘵𝘴 & 𝘌𝘯𝘵𝘦𝘳𝘵𝘢𝘪𝘯𝘮𝘦𝘯𝘵 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘛𝘳𝘢𝘥𝘪𝘵𝘪𝘰𝘯𝘢𝘭 & 𝘋𝘪𝘨𝘪𝘵𝘢𝘭 𝘔𝘦𝘥𝘪𝘢 𝘖𝘸𝘯𝘦𝘳 & 𝘍𝘳𝘢𝘯𝘤𝘩𝘪𝘴𝘦𝘦 𝘌𝘯𝘨𝘢𝘨𝘦𝘮𝘦𝘯𝘵 𝘊𝘳𝘰𝘴𝘴-𝘍𝘶𝘯𝘤𝘵𝘪𝘰𝘯𝘢𝘭 𝘓𝘦𝘢𝘥𝘦𝘳𝘴𝘩𝘪𝘱 𝗣𝗿𝗼𝗼𝗳 𝗼𝗳 𝗜𝗺𝗽𝗮𝗰𝘁: ✔️ Refreshed Marriott Hotels brand positioning​,​ launching new creative assets​,​ associate engagement tools​,​ and guest experience programs. This drove a +4.3-point increase in global customer satisfaction​,​ +21% growth in revenue per available room​,​ and +5.5-point market share gain. ✔️ Accelerated Sheraton’s turnaround​,​ implementing a plan to double renovations in 18 months​,​ increasing operational and revenue management support for hotels​,​ and launching new guest experiences. This resulted in a +2.7-point guest satisfaction boost​,​ +14% increase in revenue per available room​,​ and a -31% reduction in underperforming properties. ✔️ Developed the Constellation Energy corporate brand when it spun off as an independent FORTUNE 200 company and delivered the brand's first advertising campaign in more than a decade. This led to a +5-point lift in awareness​,​ +15-point increase in familiarity​,​ and +20% jump in marketing-qualified sales leads. ✔️ Built and activated high-profile partnerships with popular sports & entertainment brands and personalities and complimentary consumer products to drive consumer excitement and retailer takeaway for Hershey's iconic candy brands. 𝗛𝗼𝘄 𝗜 𝗗𝗼 𝗜𝘁: 🔑 Customer-Centric Mindset 🔑 Strong Analytics & Strategic Thinking 🔑 Problem Solving & Creativity 🔑 Storytelling 🔑 Continuous Optimization 🔑 Coaching & Mentoring Teams 🔑 Competitive Drive 🔑 Empathy & Self-Awareness 🔑 Sense of Humor 🔑 Plenty of Caffeine I’m passionate about creating memorable​,​ meaningful brand experiences that forge strong consumer connections and drive sustainable business success.