Hello, I'm Kelly M.
I offer a rare blend of strategic vision, creative leadership, and data-driven execution. As a Fractional CMO/CGO, I’ve had the privilege of helping 200 global brands —and dozens of Pre-Seed to Series B startups—grow smarter and faster. From launching a FinTech brand in 42 countries and scaling 6x in 9 months, to increasing a medical device company’s revenue 6x by expanding into 7 countries—I specialize in turning big ideas into measurable growth. I’ve boosted DTC subscriptions by 29% in 6 months, driven a 22% increase in conversion for a global insurance brand, and grew profitability by 34% for a manufacturing client. I dig into everything from GTM and product marketing to CAC/LTV optimization and lifecycle strategy—especially in fast-moving, highly regulated sectors. Bottom line: I help brands grow with purpose, clarity, and results.
Details
- Location
- Years of Relevant Experience20+ years
- Seniority LevelC-Suite
- Highest Level of EducationMasters
Current / Most Recent Job Title
Fractional Chief Marketing Officer/Fractional Chief Growth Officer
Current / Most Recent Employment
Integrating Marketing
Industry
Specific Jurisdictions That I'm Qualified In or Can Cover
Professional Membership / Certification
I am a member of Pavilion, The world's #1 private community for GTM leaders
Skills
I am a results-driven Fractional CMO/CGO with a passion for scaling high-growth brands through smart strategy, bold creativity, and measurable performance. Skills: • Go-to-Market Strategy • Brand Strategy & Development • Product Marketing • Subscription Growth & Retention • B2B, B2C, and DTC Marketing • Digital Marketing & E-commerce Strategy • CAC/LTV Optimization • Global Expansion & Market Entry • Lifecycle & Performance Marketing • Team Leadership & Talent Development • Conversion Rate Optimization • Public Relations & Communications • SEO/SEM • Paid Media (Google Ads, Meta Ads) • Marketing Automation (HubSpot, Marketo, Salesforce) • Forecasting & Cohort Modeling • Omni-Channel Marketing • Creative Direction & Campaign Development
Areas of Professional Interest
My areas of interest are wide and deep, but include: • High-growth startups (especially Pre-Seed to Series B) • Subscription-based business models • Health, beauty, and wellness brands • Global brand expansion and localization • Mission-driven and purpose-led companies • FinTech, MedTech, and regulated industries • Creative storytelling and brand building • Scaling DTC and eCommerce • Data-informed strategy and performance marketing • Team-building and cross-functional leadership • Customer lifecycle marketing and retention • Mentoring marketing leaders and emerging talent