Hello, I'm Malika B.
About me I’m a senior communications strategist with over 20 years of experience, combining a strong background in both top-tier PR agencies and in-house leadership roles. I’ve worked with global brands and high-growth companies to build their reputation, shape strategic messaging, and drive visibility across multiple markets. Before moving into fractional roles, I led the communications function at Workday for France and Southern Europe. There, I built the team and strategy from the ground up—advising C-level executives, managing PR agencies across five countries, and launching integrated campaigns in collaboration with marketing, sales, and customer success. Prior to that, I spent over a decade in global communications agencies such as Burson and Porter Novelli, helping brands like Ford, Getty Images, and EDF define their positioning and build strong media influence. I enjoy partnering closely with founders and executive teams to craft narratives that resonate—whether it’s to support a funding round, launch a new product, or build thought leadership. My strengths lie in executive visibility, media relations, storytelling, and aligning comms strategy with business goals. In 2025, I completed a certification in Sustainable Strategy & Transition at Mines Paris – PSL, to deepen my understanding of how communications can support long-term impact, ESG initiatives, and corporate responsibility. Fluent in French and English, I now work fractionally with startups and scale-ups, offering senior-level communications support with the flexibility and strategic depth they need to grow with confidence.
Details
- Location
- Years of Relevant Experience15-20years
- Seniority LevelDirector
- Highest Level of EducationMasters
Current / Most Recent Job Title
Corporate Communications & PR Lead – Southern Europe (France, Italy, Spain, Benelux) Workday (2017–2024) Led the development and execution of Workday’s communications strategy across Southern Europe, reporting into EMEA leadership. Oversaw all aspects of corporate communications, public relations, executive visibility, customer advocacy, and media engagement. Managed a network of PR agencies in 5 countries, partnered with local and global marketing, sales, and analyst relations teams, and advised C-level stakeholders on high-impact campaigns and strategic messaging. Drove significant growth in brand awareness, media presence, and thought leadership in key markets.
Current / Most Recent Employment
Workday
Industry
Specific Jurisdictions That I'm Qualified In or Can Cover
Professional Membership / Certification
Certification – Mines Paris – PSL Managing Policies and Strategies for Sustainable Development (2025)
Skills
Hard Skills: Designing and executing integrated PR and communications strategies Managing media relations with national, business, and trade press Writing and editing executive thought leadership content (op-eds, LinkedIn posts, interviews) Developing core messaging, brand narratives, and company positioning Planning and coordinating product launches and funding announcements Crisis communications and reputational risk management Managing external PR agencies and freelance resources Setting up PR tracking systems, press kits, and media monitoring tools Expertise in SaaS, tech startups, and professional services sectors Proficiency with digital communication platforms and social media management Soft Skills: Strong leadership and ability to influence founders, C-suite executives, and investors Exceptional verbal and written communication skills Strategic thinking with a business-focused mindset Flexibility and autonomy in fractional, consulting, or advisory roles Ability to prioritize and perform in fast-paced, high-growth environments Building and maintaining a robust media network Proactive, curious, and quick learner
Areas of Professional Interest
Strategic Corporate Communications Public Relations & Media Relations Brand Storytelling & Narrative Development Executive Thought Leadership Crisis & Reputation Management Startup & Scale-up Growth Strategies SaaS & Technology Sector Communications Digital & Social Media Communications Innovation in Communication Technologies Advisory & Fractional Leadership Roles Creative Arts: Theater, Singing, and Writing Workshops Sports & Wellness: [fitness, pilates, Swimming]