Hello, I'm Anna S.
I’m a cross-sector GTM and commercial leader with 25+ years of experience scaling Consumer Goods, Luxury, SaaS, AI, and digital ventures across APJC, EMEA, and North America. I’ve led growth for global platforms like AWS, Xero, and Dion Lee — bringing structure to ambiguity and building teams that drive sustainable, market-shaping results. My sweet spot is where commercial strategy meets product, partnership, and narrative. I operate async-first, value execution over noise, and work best in environments that reward clarity, curiosity, and momentum.
Details
- Location
- Years of Relevant Experience20+ years
- Seniority LevelC-Suite
- Highest Level of EducationMasters
Current / Most Recent Job Title
Fractional Chief Executive | Revenue Specialist | GTM Strategist | ex-AWS, Xero, Dion Lee
Current / Most Recent Employment
Amazon Web Services (AWS)
Industry
Specific Jurisdictions That I'm Qualified In or Can Cover
Professional Membership / Certification
MIT Media Lab – AI Business Strategy IE Business School – Global Executive MBA AWS GTM Leadership (Internal)
Skills
Revenue Strategy, GTM Architecture, Ecosystem Design, Strategic Partnerships, Commercial Leadership, Cross-Border Expansion, AI/ML Enablement, Product-Led Growth, Market Entry Strategy, Brand & Narrative Development, P&L Ownership, Enterprise Sales Strategy
Areas of Professional Interest
CRO-level consulting and interim leadership Fractional GTM ownership for AI, SaaS, luxury, consumer goods and fintech ventures Market entry and revenue acceleration across APAC Series B–D growth advisory Partner strategy and platform monetisation Executive narrative development and founder coaching