Hello, I'm Ana B.

A transformative leader with full customer value chain experience​,​ I am known for setting new benchmarks of performance. In both highly dynamic greenfield and hypergrowth organizations​,​ I have provided visionary strategic leadershipin not only defining and articulating the pathway but also building movements of 1000+ people in transforming to the desired future state.Critically​,​ I possess the operational depth to develop and implement operating model changes​,​ technology interventions and new ways of working that consider all levers of the customer and employee experience​,​ profitability​,​ cost and risk. With exposure across large​,​ fragmented​,​ global​,​ and on​/​offshore operating environments​,​ I quickly respond to changing markets and consumer demands to capitalize on opportunities and build organizational resilience. This ability to innovate and evolve has spanned all aspects of agile​,​ humancentered design and digital customer experiences in traditional industries.I hold the utmost respect for the human element of change. Standing by key decisions while uniting teams in clear communication and purpose​,​ connectingthe ‘what’ with the ‘why’ in a way that makes sense. It is important to me tolead sustainable and well-charted change so that even when it is difficult​,​ that it still delivers overall improvements in engagement and retention at scale.