Hello, I'm Susan K.
I lead strategic marketing initiatives to drive customer acquisition and scale marketing capabilities across digital and traditional channels. With over 10 years in leadership roles, I specialize in crafting measurable, repeatable marketing strategies that align with growth objectives. My expertise includes managing marketing tech stacks, optimizing KPIs, and defining messaging to enhance brand positioning. My experience includes leading digital and traditional marketing strategies and overseeing campaigns for healthcare companies, including a value-based primary care start-up, DSO, and a large healthcare system. My work focuses on audience targeting, ROI-driven paid channels, storytelling, and branding. I am passionate about creating impactful, data-informed campaigns that deliver value while fostering collaboration across teams to achieve organizational goals. I have a blend of agency and in-house experience, bringing a multitude of interdisciplinary skills in marketing.
Details
- Location
- Years of Relevant Experience15-20years
- Seniority LevelDirector
Industry
- Administrative and Support Services
- Consumer Services
- Education
- Hospitals and Health Care
- Professional Services
- Technology, Information and Media
Specific Jurisdictions That I'm Qualified In or Can Cover
Skills
strategic marketing planning, analytics, KPI reporting and measurement, digital marketing - paid search, paid social media, display, email marketing, SMS marketing, direct mail, traditional marketing, creative marketing, content development, recruiting marketing
Areas of Professional Interest
I have over 15 years of experience with a combination of agency and internal marketing for healthcare organizations. I excel at marketing consulting including audits, team structure recommendations, gap analysis, competitive analysis, planning and campaign execution.