Hello, I'm Chris F.
An innovative forward-thinking B2B SaaS marketing executive adept at leading cross-functional teams and delivering impactful performance-driven digital marketing, product & services excellence and brand strategies. Expertise in AI-enabled marketing solutions, customer experience optimization, and multi-channel campaign execution. Demonstrates ability to align corporate objectives with market demands, enhancing brand positioning and achieving measurable business outcomes. Deep experience in Channel Partner Sales & Marketing, working with over $1B in partner ecosystems. An exceptional & talented marketer who can deliver pivotal strategies that add value by: • Enhancing brand positioning and customer experience through multi-channel campaign leadership. • Driving collaboration across cross-functional teams to align product innovation with market demands. • Building and executing data-driven marketing strategies to optimize lead generation and audience engagement. IMPACTFUL CONTRIBUTIONS • Boosted customer engagement and lead generation by 30% through AI-driven marketing strategies and multi-channel campaign execution, leveraging tools like OpenAI, Salesforce, HubSpot and PowerBI. • Increased commerce revenue by 300% by redesigning the digital platform, streamlining user experience, and optimizing the online purchasing process to drive growth. • Achieved a 60% increase in sales qualified lead (SQL) traffic and quadrupled conversion rates by implementing data-driven digital marketing strategies.. • CORE SKILLS: AI-Driven Marketing Strategies, Product Lifecycle Management, Multi-Channel Marketing Campaigns, Data-Driven Decision Making, Customer Experience, Marketing Automation, Brand Positioning & Messaging, Global Market Expansion, Corporate Strategy, Cross-Functional Team Leadership, Competitive Analysis, Technological Enhancements • INTERPERSONAL SKILLS: Leadership, Strategic Thinking, Communication, Collaboration, Problem-Solving, Adaptability, Innovation, Decision-Making, Creativity, Emotional Intelligence, Team Building, Analytical Thinking, Time Management, Cross-Cultural Sensitivity, Conflict Resolution, Attention to Detail, Reliability, Resilience • TECHNOLOGIES: Systems: CRM, ERP, Marketing Automation, CMS, BI, Project Management Software & Applications: Microsoft Platforms-Office 365: Word, Excel, PowerPoint; HubSpot, Salesforce, Adobe Creative Cloud, Teamwork, DevOps, Google Analytics, SEMrush, Aha!, Business Intelligence (BI), Customer Relationship Management (CRM, Database & File Management, Content & Collaboration) | Languages & Frameworks: HTML, PHP, MySQL | Methodologies: Agile, Six Sigma, SWOT Analysis, Design Thinking
Details
- Years of Relevant Experience20+ years
- Seniority LevelExecutive
- How Did You Hear About HumiintLinkedin
Industry
- Consumer Services
- Entertainment Providers
- Manufacturing
- Professional Services
- Technology, Information and Media
Skills
Digital Ecosystems • Market Disruption • Cross-Functional Synergy • Data-Driven Strategy • Transformational Change • Process Optimization • Growth Hacking • AI-Driven Strategy • Product Marketing • Brand Marketing • Performance Marketing • GTM Strategy • Customer Experience • Competitive Analysis • Integrated Campaigns • Partner Ecosystems • Channel Enablement • SaaS Growth • Messaging & Positioning • Data-Driven Decision Making • Creative Direction • Account Management • Partnerships
Areas of Professional Interest
Brand Marketing, Digital Marketing, Media Marketing, Performance Marketing, Growth Marketing, Product Management, Public Relations, Analyst Relations