Hello, I'm Melanie O'Connor.
As a former elite athlete (3 time world championship medalist for swimming) I'm a commercially savvy and strategically minded marketing leader always looking to learn and grow. I'm passionate about finding ways to innovate, challenge the status quo and grow revenue and profitability. I believe in a collaborative, integrative and iterative approach to business growth and improvement through Marketing and Innovation. I believe no goal is off limits to a mind and heart committed to achieving it. Most people think that business is all about strategy and implementation, but really, the person is also at the centre of any coaching/marketing strategy/strategic planning for a company. It is the people that generate the results, so thereby, expanding the capacity of the people leading the companies as well as utilising their strengths for implementation and leadership, the results that you can generate, benefit both the bottom line of the company and the individuals at the helm of it.
Details
- LocationIreland
- Years of Relevant Experience10-15 years
- Seniority LevelDirector
- Highest Level of EducationMasters
Current / Most Recent Job Title
Head of Marketing
Current / Most Recent Employment
BDO Ireland
Industry
- Education
- Financial Services
- Hospitals and Health Care
- Professional Services
- Retail
- Technology, Information and Media
- Wholesale
Specific Jurisdictions That I'm Qualified In or Can Cover
Language(s)
- English, United States
- English, United Kingdom
- English, Australia
Professional Membership / Certification
Chartered Institute of Marketing
Skills
Strategic Marketing, International Expansion, Demand Generation, Brand & Positioning, B2B Marketing, Team Leadership & Coaching, GTM Strategy, Multi-Channel Campaigns, Stakeholder Management, HubSpot & CRM Optimisation, Budget Ownership, Cross-Functional Collaboration, Innovation & Change Management, Talent Development, Digital Transformation
Areas of Professional Interest
Building a marketing department from scratch, innovation and change management, creating innovative and impactful campaigns that drive brand awareness and commercial value, designing forward thinking marketing and brand strategies that grow market share.
Other Past Relevant / Notable Employer(s)
Chief Marketing Officer at CareChoice (Hospitals & Health Care) Head of Global Marketing at MyMalls (SaaS & Transport/logistics)