Hello, I'm Tank.

I'm a brand specialist, with an expertise in the neuropsychology of brand, and currently the Director of Brand Marketing at WebPT, the industry-leading SaaS-based EMR for Rehab Therapists. I've enjoyed an adventurous career in advertising, marketing, and branding over the last 30 years, in both agency and corporate environments. My preferred name is "Tank." I focus on aligning value with perception to increase market share and revenue for clients. I collaborate with high-performing teams to develop brand and creative strategies using psychology, neuroscience, and creativity to enhance and expand brand perception in every experience and touchpoint. I have an undergrad in Design (2000), a masters in Design (2017), and am a certified hypnotherapist (2021). I am a true renaissance man, with high levels of insight to share with you in art & design, copywriting & linguistics, photography & videography, anatomy and physiology of the brain & body, integrative & alternative medicines, mentalism & quantum physics, culture & economics, public speaking and music theory. I'm the author of the "Behavioral Branding Secrets" workbook, first published in 2019. I released a radio-friendly motivational music album, UPPERS, in 2025 on Apple Music, Spotify, and other services. I mentor students in design and creativity through my persona, the “Brand Sage,” and provide consulting services through Think Tank Studio.

Details

LocationUnited States
Years of Relevant Experience20+ years
Seniority LevelC-Suite
Highest Level of EducationMasters

Current / Most Recent Job Title

Director of Brand Marketing

Current / Most Recent Employment

WebPT

Industry

Administrative and Support Services
Consumer Services
Entertainment Providers
Hospitals and Health Care
Professional Services
Retail
Technology, Information and Media

Specific Jurisdictions That I'm Qualified In or Can Cover

Language(s)

English, United States

Professional Membership / Certification

N/A

Skills

Blends Art and Science: Combines 30+ years of experience in design and marketing with cutting-edge neuroscience and psychology to help audiences understand how brands truly influence behavior. Master of Brand Storytelling: Expert at decoding how visuals, words, and emotion align to craft stories that not only sell—but stick. Strategic Force of Nature: Known for delivering high-energy, insight-packed presentations that spark creativity, align teams, and elevate brand strategy from good to unforgettable. Designer of Experiences, Not Just Messages: Teaches audiences how to design brand experiences that resonate in the subconscious, driving loyalty, memory, and meaning. Certified Hypnotherapist & Coach: Brings a rare, deeply human perspective on motivation, identity, and the inner forces that shape buyer and team behavior. Translates Complex Concepts into Action: Makes neuroscience accessible, actionable, and immediately applicable for teams in marketing, sales, and creative roles. Inspires Purpose-Driven Professionals: Helps individuals and organizations reconnect to their core values—and use branding as a tool for authenticity, alignment, and impact. Renaissance Mindset with Real-World Results: Fuses creative mastery, business savvy, and emotional intelligence to ignite transformation—in brands, teams, and individuals.

Areas of Professional Interest

Brand Strategy, Creative Strategy, Neuroscience, Psychology, Quantum Physics, Leadership Activation, Motivation, Mentalism

Other Past Relevant / Notable Employer(s)

Seagull Scientific (BarTender), Medicis Pharmaceuticals, TTA Advertising, Think Tank Creative