Hello, I'm Marcel Priester.
I'm an interim marketing executive with 20+ years of experience driving transformation in international B2B environments across logistics, manufacturing, automotive, and chemicals. I specialize in brand repositioning, demand generation, and aligning marketing with business strategy. I operate at C-level to reset and accelerate marketing functions, especially during M&A, market expansion, or underperformance. I’m valued for my ability to bring clarity, structure, and momentum — and I position marketing as a true growth engine. Lately, I’ve also been supporting organizations in embedding AI-driven innovation into their commercial operations.
Details
- LocationNetherlands
- Years of Relevant Experience20+ years
- Seniority LevelC-Suite
- Highest Level of EducationMasters
Current / Most Recent Job Title
Chief Marketing Officer (CMO)
Current / Most Recent Employment
Girteka Group Europe's largest asset based logistics provider (Lithuania)
Industry
- Education
- Manufacturing
- Oil, Gas, and Mining
- Professional Services
- Technology, Information and Media
- Transportation, Logistics, Supply Chain and Storage
- Wholesale
Language(s)
- Dutch, Netherlands
- English, United States
- English, United Kingdom
- French, France
- German, Germany
- Spanish, Spain
Professional Membership / Certification
Leading Change Nima C - Strategic Marketing - EQF7 Fendex B (Export Management)
Skills
Marketing transformation & repositioning Building and leading high-performing teams Brand strategy & value proposition development Cross-functional & matrix leadership Stakeholder alignment & executive communication Demand generation & go-to-market strategy Crisis communication & reputation management AI-driven commercial innovation Talent development & team empowerment Leading change in complex B2B environments
Areas of Professional Interest
Marketing transformation and organizational design Brand strategy and positioning in B2B markets Commercial innovation and AI integration in marketing Go-to-market strategy and demand generation Post-merger marketing integration Leadership in matrix and multinational environments
Other Past Relevant / Notable Employer(s)
C.H. Robinson (CHRW) – Global logistics platform, Fortune 200 (USA) ASSA ABLOY (ASSAB) – Global manufacturer, security & access solutions (Sweden) Valvoline Europe (VVV) – Lubricants & chemicals, S&P 400-listed (USA) Suzuki / Louwman Group – Automotive & powersports distributor (NL)