Humiint

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Hello, I'm Emilie S.

Fractional CMO | Strategic Marketing Leader | Growth Partner for B2B & SaaS I’m a fractional CMO and senior marketing strategist with over a decade of experience helping B2B companies​,​ SaaS scale-ups​,​ and regulated industries (life sciences​,​ tech​,​ manufacturing) design and execute marketing strategies that drive measurable growth. I step in as a trusted partner to founders and executive teams to align marketing with business goals​,​ structure lead generation engines​,​ strengthen brand positioning​,​ and unlock revenue potential. My approach combines hands-on execution with strategic oversight across all key marketing pillars: go-to-market strategy​,​ content and inbound marketing​,​ paid acquisition​,​ CRM and automation (HubSpot​,​ Salesforce)​,​ product marketing​,​ and performance reporting. I specialize in building marketing foundations that scale whether launching new products​,​ entering new markets​,​ or accelerating growth with limited internal resources. With experience managing teams​,​ agencies​,​ and cross-functional projects​,​ I bring clarity​,​ speed​,​ and structure to fast-paced or transitional environments. Clients value my ability to jump in quickly​,​ identify what moves the needle​,​ and deliver impact without fluff. Available for part-time or project-based leadership roles from interim marketing lead to strategic advisor for organizations looking to scale smarter.

Details

  • LocationFrance
  • Years of Relevant Experience15-20years
  • Seniority LevelDirector
  • Highest Level of EducationMasters

Current / Most Recent Job Title

Marketing Manager ​/​ CMO

Current / Most Recent Employment

GxpManager

Industry

  • Hospitals and Health Care
  • Manufacturing
  • Professional Services
  • Retail
  • Technology, Information and Media
  • Transportation, Logistics, Supply Chain and Storage

Language(s)

  • English, Australia
  • French, France

Skills

Strategic Marketing & Leadership - Go-to-Market Strategy (GTM) - Brand Positioning & Messaging - Marketing Roadmap Planning - Cross-functional Team Leadership - Budget & KPI Management - C-Level Stakeholder Alignment Growth & Acquisition - Demand Generation - Lead Nurturing & Funnel Optimization - ABM (Account-Based Marketing) - Paid Acquisition (Google Ads, LinkedIn Ads) - SEO & Content Marketing Strategy - CRM Integration & Marketing Automation Digital & Performance Marketing - HubSpot - Campaign Analytics & ROI Tracking - Conversion Rate Optimization (CRO) - Website Optimization (UX, Architecture, Analytics) - A​/​B Testing & Data-Driven Decision Making Product & Customer Marketing - Product Launch Planning - Sales Enablement Tools (Pitch decks, Case Studies) - Customer Journey Mapping - Market Segmentation & Persona Development Soft Skills - Strategic Thinking & Business Acumen - Leadership & Team Empowerment - Agile & Hands-On Execution - Strong Communication & Stakeholder Management - Analytical, Creative & Results-Driven

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