Hello, I'm Emilie S.
Fractional CMO | Strategic Marketing Leader | Growth Partner for B2B & SaaS I’m a fractional CMO and senior marketing strategist with over a decade of experience helping B2B companies, SaaS scale-ups, and regulated industries (life sciences, tech, manufacturing) design and execute marketing strategies that drive measurable growth. I step in as a trusted partner to founders and executive teams to align marketing with business goals, structure lead generation engines, strengthen brand positioning, and unlock revenue potential. My approach combines hands-on execution with strategic oversight across all key marketing pillars: go-to-market strategy, content and inbound marketing, paid acquisition, CRM and automation (HubSpot, Salesforce), product marketing, and performance reporting. I specialize in building marketing foundations that scale — whether launching new products, entering new markets, or accelerating growth with limited internal resources. With experience managing teams, agencies, and cross-functional projects, I bring clarity, speed, and structure to fast-paced or transitional environments. Clients value my ability to jump in quickly, identify what moves the needle, and deliver impact without fluff. Available for part-time or project-based leadership roles — from interim marketing lead to strategic advisor — for organizations looking to scale smarter.
Details
- LocationFrance
- Years of Relevant Experience15-20years
- Seniority LevelDirector
- Highest Level of EducationMasters
Current / Most Recent Job Title
Marketing Manager / CMO
Current / Most Recent Employment
GxpManager
Industry
- Hospitals and Health Care
- Manufacturing
- Professional Services
- Retail
- Technology, Information and Media
- Transportation, Logistics, Supply Chain and Storage
Language(s)
- English, Australia
- French, France
Skills
Strategic Marketing & Leadership - Go-to-Market Strategy (GTM) - Brand Positioning & Messaging - Marketing Roadmap Planning - Cross-functional Team Leadership - Budget & KPI Management - C-Level Stakeholder Alignment Growth & Acquisition - Demand Generation - Lead Nurturing & Funnel Optimization - ABM (Account-Based Marketing) - Paid Acquisition (Google Ads, LinkedIn Ads) - SEO & Content Marketing Strategy - CRM Integration & Marketing Automation Digital & Performance Marketing - HubSpot - Campaign Analytics & ROI Tracking - Conversion Rate Optimization (CRO) - Website Optimization (UX, Architecture, Analytics) - A/B Testing & Data-Driven Decision Making Product & Customer Marketing - Product Launch Planning - Sales Enablement Tools (Pitch decks, Case Studies) - Customer Journey Mapping - Market Segmentation & Persona Development Soft Skills - Strategic Thinking & Business Acumen - Leadership & Team Empowerment - Agile & Hands-On Execution - Strong Communication & Stakeholder Management - Analytical, Creative & Results-Driven