Hello, I'm Marie C.
With over 13 years in marketing leadership roles across Food, Beverage and Cosmetics, I've worked for extremely large corporations as well as small start-ups. My experience spans across the full marketing mix in both local and global roles inc. NPD, strategic brand design, ATL campaigns, BTL activations, social, e-commerce (DTC, Amazon), PR, media planning, event, P&L optimisation, financial and commercial planning. From startups to scaling-up, I help founders and COOs turn good products into standout brands. I bring a strategic eye and roll-up-your-sleeves energy to everything I do. My approach blends big-picture brand building with smart, actionable plans.
Details
- LocationUnited Kingdom
- Years of Relevant Experience10-15 years
- Seniority LevelC-Suite
- Highest Level of EducationMasters
Current / Most Recent Job Title
Marketing director
Current / Most Recent Employment
Fractional CMO
Industry
- Consumer Services
- Manufacturing
- Retail
Language(s)
- English, United Kingdom
- French, France
- Spanish, Spain
Professional Membership / Certification
WSET level 2
Skills
Fractional CMO Leadership - Brand strategy & positioning - NPD - Range extension - Go-to-market strategy - DTC & e-commerce - Retail activations - communication campaign - performance marketing - agency and team management
Areas of Professional Interest
Consumer goods - FMCG - Food & Drinks Startups - scaleups - Growth strategy
Other Past Relevant / Notable Employer(s)
Pernod-Ricard, LVMH, L'Oreal, Gu desserts (Noble foods), Cambridge Distillery, Equiano Rum