Hello, I'm Jose Luis Scerri.

I’m a hands-on, high-impact executive with 20+ years leading international growth across fast-moving startups and global giants. From aerospace engineer to CCO & CRO, I bring a sharp, data-driven mind to everything from go-to-market strategy to revenue acceleration — always focused on results, not fluff. I’ve led bold commercial transformations, built high-performing teams across EMEA, LATAM, and North America, and consistently delivered double- and triple-digit growth. I’ve scaled companies from zero to millions, launched products worldwide, and negotiated at C-suite level with a clear eye on revenue, margin, and long-term value. What sets me apart? I execute. I roll up my sleeves, align vision with action, and move fast. I know how to turn strategy into traction — whether I’m building something from scratch or scaling a proven model across markets. I lead with intensity, discipline, and heart — the same way I train for Ironman races. Because to me, business is a performance sport — and I show up to win.

Details

LocationSpain
Years of Relevant Experience20+ years
Seniority LevelC-Suite
Highest Level of EducationMasters

Current / Most Recent Job Title

Founder | CRO | Chief Commercial Officer

Current / Most Recent Employment

@Nova34 - Management & Business Consulting Firm

Industry

Accommodation Services
Administrative and Support Services
Consumer Services
Education
Professional Services
Technology, Information and Media
Transportation, Logistics, Supply Chain and Storage

Specific Jurisdictions That I'm Qualified In or Can Cover

Language(s)

English, United States
English, United Kingdom
Italian, Italy
Italian, Switzerland
Spanish, Spain
Spanish, Mexico
Spanish, Colombia

Skills

Strategic Leadership & Execution - Go-to-Market (GTM) Strategy & Execution (Global & Regional) - P&L Ownership & Financial KPI Management (Revenue, EBITDA, Gross Profit) - Business Scaling & Turnaround Leadership - C-Level Stakeholder Management & Board Reporting - Market Entry & International Expansion (LATAM, EMEA, APAC, North America) Commercial & Revenue Growth - Revenue Strategy & Sales Acceleration - Enterprise Sales & B2B Sales Leadership - New Business Development & Pipeline Generation - Pricing Strategy & Margin Optimization - High-Impact Negotiations & Strategic Partnerships Marketing & Brand Leadership - Brand Positioning & Global-Local Balance - Product Launches & Market Innovation - Trade Marketing & Channel Planning - Customer Segmentation & Value Proposition Design Team & Culture - Leading Cross-Functional & Cross-Cultural Teams - Talent Development & Executive Coaching - Organizational Design & Scaling Structures - Creating High-Performance Cultures - Remote Leadership & Global Team Alignment Personal Edge - Decision-Making Under Pressure - Execution-Oriented & Results-Driven - Agile & Resilient in Fast-Paced Environments - Bold, Direct, and Inspirational Communicator - Data-Driven with Strong Intuition for Business

Areas of Professional Interest

C-Level Commercial Leadership (CRO, CCO, MD) — roles where I can own the strategy and drive results. Global Go-To-Market Strategy — launching, scaling, and leading across EMEA, LATAM, and the U.S. Revenue Growth & Sales Acceleration — building predictable pipelines, fixing bottlenecks, closing big deals. High-Stakes Business Development — breaking into new regions, opening doors, and winning market share fast. Enterprise Sales & Strategic Accounts — from complex deal-making to long-term value creation. Team Building Across Cultures — hiring, leading, and inspiring diverse teams from Asia to the Americas. Product Launch & Innovation — from zero to launch across multiple countries, always with financial accountability. Commercial Turnarounds — stepping into broken setups and turning them into growth machines. B2B SaaS, EdTech, and Tech-Driven Models — love working in fast-moving, purpose-driven spaces. Advisory & Consulting — helping ambitious founders and companies grow smarter and faster.