Max is a highly experienced, CPD approved capability improver for SMEs and blue-chip companies with a focus on increasing individual, team and organisation performance. A track record of applying expertise in brand strategy, brand building and advertising effectiveness via consulting projects and workshops to deliver top and bottom-line results. His work is based on decision-, behavioural- and marketing-science and focuses on practical application to ensure lasting sales growth. ADVERTISING EFFECTIVENESS. He also specialise on the science behind effective creative in advertising. Ensuring everyone in the team is using proven principles and framework when developing advertising. BRAND GROWTH & STRATEGY Max specialises on the science of How Brands Grow and Compete. Over the last 8 years, he has analysed data from over 1,000 brands from different categories and countries to understand how they grow and decline. BRAND BUILDING. Max is the creator of the trademarked and highly praised Associative Attention framework to help brand owners build stronger brands that grow sales.