Marion Tharp, MBA Global CMO & Chief Commercialization Officer 📍 Dallas, TX | 🌍 Led Marketing Across 37+ Countries | 🔁 Fractional ​/​ Embedded Executive I help ambitious companies turn brand into a business-growth engine—backed by 15+ years of executive marketing, commercialization, and product leadership across global enterprises and scaling disruptors. From launching products across Asia, Europe, and North America to leading Salesforce Marketing Cloud integration across 37 markets at Mary Kay Global, I’ve built high-performance teams and brand systems that drive measurable growth at scale. 💼What I Deliver ✔️ Brand Strategy & Positioning – Global brand architecture + market-specific messaging ✔️ Go-to-Market (GTM) Strategy – Launch playbooks, channel strategy, and campaign leadership ✔️ Commercialization – Roadmaps from product vision to revenue across B2C, B2B, and DTC Brand audits, repositioning, identity development Messaging systems that scale across B2B, B2C, and DTC Global market adaptation + U.S. entry playbooks ✔️ Commercialization & GTM Strategy Product launches across wellness, CPG, SaaS, and lifestyle Sales enablement and channel marketing Revenue acceleration frameworks tailored by market ✔️ Fractional CMO & Embedded Growth Advisor Interim marketing leadership during inflection points Marketing team assessment, restructure, and mentoring KPI planning + strategic board​/​investor communications ✔️ Executive & Founder Communications Strategic narratives for vision, fundraising, or exits Founder visibility and thought leadership programs Culture and internal comms aligned with brand transformation 💡 Ideal for: Private equity & founder-led firms scaling or expanding markets Mid-market and enterprise brands needing global-to-local brand alignment CEOs & founders ready to systematize growth and raise brand equity Let’s align brand and business—globally, strategically, and at speed. Let’s connect.