At the intersection of business strategy, CRM innovation, and brand storytelling, Wafa Karim brings brands to life through human-centered transformation. As Brand & CRM Strategist she helps organizations distill their purpose, define their voice and design experiences that earn trust, drive engagement and scale impact. Consulting Services 01. Brand Purpose & Positioning Objective: Uncover your brand’s “why” and ensure your positioning resonates with today’s conscious customer. Includes: Purpose articulation workshops Brand values and narrative development Brand personality and tone of voice guidelines Competitive landscape & white space analysis Deliverables: Brand Purpose Framework, Messaging House, Brand Narrative Deck 02. CRM Strategy & Innovation Objective: Turn your customer data into a dynamic relationship-building tool. Includes: CRM audit and capability assessment Customer journey mapping Segmentation strategy Lifecycle communications strategy (onboarding, retention, reactivation) MarTech stack recommendations Deliverables: CRM Strategic Blueprint, Customer Journey Maps, Campaign Calendar 03. Brand Storytelling & Experience Design Objective: Craft brand-led experiences that engage hearts and minds across touchpoints. Includes: Experience visioning workshops Omnichannel content strategy Creative briefs for internal​/​external teams Story-led CX design (digital, in-store, service moments) Deliverables: Storytelling Playbook, CX Concept Deck, Editorial Calendar 04. Strategic Advisory & Workshops Objective: Drive alignment and innovation through hands-on collaboration. Includes: Executive brand & CRM strategy workshops Innovation sprints & co-creation labs Go-to-market strategy advisory Leadership storytelling coaching Deliverables: Session outputs, Workshop decks, Strategic roadmaps Consulting Engagement Models A. Project-Based Engagement For organizations seeking end-to-end support on a defined scope. Typical Duration: 6–12 weeks Investment: Starting from $18,000 – $45,000 USD, depending on scope and complexity. B. Monthly Retainer For teams requiring ongoing strategic partnership and implementation guidance. Includes: 1:1 strategic sessions (bi-weekly or monthly) Creative and CRM reviews Slack​/​Email access for async collaboration Ad hoc input on campaigns, brand decisions, and team mentoring Investment: $4,500​/​month – up to 20 hours​/​month $8,000​/​month – up to 40 hours​/​month C. Workshops & Keynotes For leadership teams, conferences, or internal innovation days. Topics: Building Purpose-Led Brands Storytelling for Trust & Loyalty Human-Centered CRM Strategy Designing Brand-Driven CX Investment: $5,000 – $12,000 per session, depending on format, duration, and audience size Why Clients Choose Wafa ✅ Cross-disciplinary lens across business, brand, and customer experience ✅ Proven track record with legacy brands and disruptive startups ✅ Empathetic, co-creative process that drives alignment and action ✅ Deep expertise in turning strategy into story, and story into systems Let’s Build Together If you're ready to unlock your brand’s full potential and build trust at every customer touchpoint, let’s start the conversation.