Crafting Your Brand Value Proposition 🚀 The objective of the Defining & Building Your Brand Value Program is to enable organizations to curate their own unique brand(s) so that they stand out in a crowded marketplace. This Program offers a series of dynamic workshops specifically designed to provide the skills and tools necessary for your marketing team to build a distinct brand. We focus on an inside​/​out approach – first assessing the current brand and its belief system and how it’s affecting results – then eliminating roadblocks that may be preventing the team from seeing the brand’s full potential and enhancing your true brand value proposition in a way that is authentic and true. Finally, we wrap up the Program with defining and measuring success and the use of a metrics scorecard. This will include how to best utilize agency partnerships and leverage relationships to build an effective brand and realize your true value proposition.