Seasoned operations, marketing and sales executive with over 30 years of experience. I have led and transformed organizations, including broadcast companies, radio and TV properties, play-by-play sports networks, digital media, and event marketing initiatives. I have experience across multiple disciplines, including marketing, talent, finance, engineering, operations, sales, and legal. With two decades of success in Hispanic Targeted Media, I am also fluent in Spanish, enabling me to connect with multiple audiences and stakeholders. Throughout my career, I have partnered with organizations of all sizes, from independent operators to Fortune 500 companies, providing strategic guidance and delivering measurable results. This breadth of experience has sharpened my skills in leadership, resource optimization, P&L management, marketing, branding, sales and client engagement. I’ve been responsible for teams as large as 200 and as small as a few dozen. I’ve managed revenues of under $1MM to upwards of $26MM. I specialize in revitalizing underperforming business units, returning operations to company and government compliance standards, raising team morale and productivity, and driving revenue growth. By leveraging data-driven insights and fostering innovative marketing strategies, I have consistently improved top-line revenue and achieved significant EBITDA growth.