Are you a growing digital business or startup looking to expand into Asia but need experienced leadership to navigate the region's diverse markets? I’m offering my expertise as a Fractional Chief Marketing Officer (CMO) to help businesses successfully strategize, launch and scale in Asia. 1. Market Research & Consumer Insights - Conduct in-depth analysis of market trends, consumer behaviors, and cultural preferences across Asia. - Identify growth opportunities and high-potential markets. 2. Branding & Positioning for Asia - Develop tailored branding, messaging, and positioning strategies that resonate with local audiences. - Create omnichannel marketing plans to maximize regional impact. 3. Integrated Marketing Strategy - Craft and execute performance-driven marketing campaigns, including: SEO, SEM, and social media marketing. - Creative ideation for localized content on platforms like TikTok, WeChat, Little Red Book, and Instagram, Influencer marketing and KOL partnerships. 4. Digital Execution & Optimization - Implement data-driven strategies to optimize marketing performance and ROI. - Track KPIs, refine campaigns, and ensure measurable results. 5. Team Development & Operations - Build and manage local marketing teams in Asia. - Oversee hiring, training, and operational workflows for efficient execution. - Empower teams with the skills and tools to succeed in Asia’s fast-evolving digital landscape.