I began my business journey over a decade ago, working across high-growth eCommerce and consumer product businesses. As the current General Manager of TWO SVGE, a leading premium headwear brand in Australia, I’ve built and scaled systems that support 8-figure growth — leading all core operational functions from supply chain and logistics to team leadership, marketing ops, and technology automation. In parallel, I founded Sandgropers, a direct-to-consumer beach lifestyle brand, where I’ve led the full operational lifecycle: product development, 3PL setup, Shopify automation, demand forecasting, and customer experience optimization. I specialize in transforming chaotic or scaling operations into streamlined, data-driven machines — implementing dashboards, SOPs, and automation that free up founders to focus on strategy and growth. My background includes managing global supply chains, structuring international expansion, and building agile teams across seasonal demand cycles. If your business is scaling fast but operations are lagging, I step in as your Fractional COO — providing hands-on leadership, implementation muscle, and strategic clarity.