I'm a former communications leader (Mastercard, Yubi) turned product marketing and GTM strategist, currently based in Berlin. With 13+ years of experience and recent certifications (PMMC™ via PMA Scholar Program, Le Wagon's Growth Marketing Bootcamp), I bring a unique blend of storytelling, brand strategy, and data-backed decision making to modern go-to-market challenges. I’ve worked with organizations at all stages—from early-stage SaaS startups to unicorn-scale growth—and I understand how to connect product value with customer needs across the funnel. 💡 What I Bring: • B2B & B2C GTM experience from startup to scale-up and enterprise • Strong PMM foundations: positioning, messaging, launches, sales enablement • Growth marketing know-how: A​/​B testing, funnel optimization, paid media, CRM • Cross-functional collaboration with product, sales, and customer success teams • Comms & PR expertise with a proven track record in stakeholder alignment and internal advocacy • Deep interest in leveraging AI to drive GTM efficiency and scale 🔄 Currently consulting with Open Strategy Partners while completing my MBA, I’m actively exploring full-time or fractional marketing roles in Europe, especially within GTM teams where I can contribute to product growth, demand generation, and brand uptick with clarity and conviction. 🤝 Let’s connect if you're building something ambitious and looking for a hands-on marketer who: - Gets both the numbers AND the narrative - Bridges strategic thinking with flawless execution - Thrives in cross-functional, collaborative teams